In marketing, the concept of social proof refers to how consumers research products before buying them by reading reviews, recommendations,...

If your brand feels its Pinterest marketing initiatives fail to get traction, it might be time to hire professionals. Pinterest...

Product review is a new marketing strategy that is gaining traction in the market. It is a way to use...

This day is all about social media and how it has changed our lives. We can all use this day...

If you are a social media influencer, you will now have to take a tax reduction from July on any...

The OTT platform has brought in so many new opportunities for the newbies. The possibilities are immense, and the influencers...

Why is this day special, you ask? We honour our fathers by honouring their love on Father's Day. The contributions...

Starting the journey with the Basics  We covered the why’s and how’s of Influencer Marketing in our blog Influencer Marketing...

Meta-owned platform Instagram has now introduced 90-second reels as the latest feature. Instagram first introduced reels in 2021 to compete...

These days, more and more businesses are recognising the value of individuals with market influence in spreading the word about...