Ramadan, the holiest month in the Islamic calendar, is a time of spiritual reflection, worship, and devotion for Muslims worldwide.
However, Ramadan is not just a time of religious significance but also one of the biggest marketing seasons worldwide.
With its highest active core in the Middle East & Asia Pacific region, the month presents an excellent opportunity for brands to connect with Muslim consumers and promote their products and services.
What makes Ramadan fascinating is that it is not just a month of physical and spiritual discipline but also a time for exhibiting humane values such as compassion, generosity, and empathy towards fellow human beings.
During Ramadan, consumption patterns undergo a complete change, not just in terms of meals but also in media consumption.
Families and friends gather to break their fast together, and marketers take advantage of this to create engaging and innovative advertisements, social media campaigns, and promotions that appeal to the season’s festive spirit.
Many brands around the world have leveraged the opportunity presented by Ramadan to launch their marketing campaigns. They create unique Ramadan-themed products and offer discounts and promotions to engage with their Muslim consumers.
Around the world, brands have participated in the celebrations by launching their advertising campaigns, commonly featuring themes centered around family, love, and unity.
Let’s see how the brands took the opportunity for their marketing campaigns during this Ramadan.
Ikea: Togetherness, Assembled by Grey Dubai
Coca-Cola: Break Differences by WPP
McDonald’s Arabia: Live the Child Within This Ramadan
Adidas: From Sunrise to Sunset by Obeya
National Foods Limited: National Condiments
Panasonic: Home-made Goodness
By creating Ramadan-themed products, offering promotions and discounts, and launching advertising campaigns centered around family, love, and unity, brands have successfully tapped into the festive spirit of the season. Let us know what other ad campaigns touched your heart this Ramadan.