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What is Share of Voice, and how can it be measured?
In any industry, every brand and marketer wants to be the best in the game. To attain the top position,...
Markets
The Importance of Setting Clear Influencer Marketing Campaign Goals
Specific goals are clear and precise, measurable goals are quantifiable, achievable goals are realistic, relevant goals are aligned with your...
Latest News
State of Creator Economy in the MENA Region
The Middle East and North Africa (MENA) region has a lot of potential for influencer marketing due to its unique...
How To Build a Long-Term Influencer Marketing Strategy: The Tips
How To Build a Long-Term Influencer Marketing Strategy: The Tips Influencer marketing is a powerful tool for promoting your brand...
Social Media February Roundup
Social media updates, February 2023.
How to Maximise ROI in Influencer Marketing: Strategies and Tactics
In this blog, we'll explore some of the key strategies and tactics you can use to maximise your ROI in...
The Impact of Increased Regulation on the Influencer Marketing Industry
The impact of increased regulation on the influencer marketing industry, and how brands can stay compliant with them.
What’s Up With WhatsApp?
WhatsApp announced a new update with its voice note feature. Now you can increase the playback speed of the voice...
SOCIAL AUDIO 101
Social media networks that use audio as their primary mode of communication fall under the category of social audio. This...
Recent Social Media Developments
A lot has changed in the past few months for almost all the social media platforms; with so many updates...
What’s New With Instagram?
Meta CEO Mark Zuckerberg posted a story today announcing, ‘We’re introducing a new searchable map on IG today. You can...
“The Social Proof” Phenomenon
In marketing, the concept of social proof refers to how consumers research products before buying them by reading reviews, recommendations,...
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Which ice cream brand wins the social media war? Ben & Jerry’s vs Häagen-Dazs
Eleve's powerful brand advocacy platform enables your brand to leverage the power of Word of Mouth through social media platforms, blogs, and high ranking publishers. Check our website for details.