Indians geared up to observe the sixth International Day of Yoga (IDY) on 21st June 2020, as influencers across social...

With the sudden boom of the internet, multiple cultural shifts have happened over the years. It has not just impacted...

Face Shop has always been known in the beauty industry for its minimalist, yet attractive packaging, new product ranges, and...

Zomato is a well-known and well-established brand in India. There are only a handful of names that can run alongside...

Mashreq Bank is one of the leading financial institutions in the UAE and has introduced multiple cashback cards with various...

The world of influencing was unknown to masses until a couple of years back. The sudden toll of marketing shift...

There's no fixed formula to make a successful campaign. Marketing solely works based on 'hit or miss.' The ambiguity associated...

Although forming a campaign seems quite a tiresome and time taking job, the real hurdle begins when the marketers have...

Gone are the days when brands used traditional methods of advertising to promote their products. With the big boom of...

Marketers are smart players. They know in the digital age, social media platforms are just like a chessboard where brands...