These days, more and more businesses are recognising the value of individuals with market influence in spreading the word about a brand or product.
Influencer marketing was deemed effective by 94% of businesses who tried it. As a result, it’s no surprise that 84% of marketers expect to use influencer marketing initiatives in their marketing strategy over the next year. If done correctly, it can change the goodwill of a brand tremendously.
Going by the trends, we can see how audiences are not interested in plain advertising anymore; they tend to ignore and move on when they see any such ads.
But, now the brands are coming up with not just advertisements, but they make a heartwarming story and incorporate a small advertisement in it.
Alternatively, they also come up with new and interesting social media challenges to engross the audience.
Eleve Media helps brands make these challenges a hit on all the social media platforms.
Here are the top 10 Influencer marketing campaigns that everyone at Eleve is proud of,
1. MAKEMYTRIP- One Trip At A Time Campaign #OneTripAtATime
#OneTripAtTimne and #MyIndia is one of Eleve’s most decorated campaigns. The campaign won
- GOLD IN E.T INFLUENCER AWARDS IN TRAVEL & HOSPITALITY CATEGORY
- GOLD IN SMARTIES INDIA | MMA GLOBAL FOR BEST USE OF USER GENERATED CONTENT FOR ADVERTISING CATEGORY
- SILVER IN BUZZIN CONTENT AWARDS 2021 IN BEST TRAVEL CAMPAIGN CATEGORY
- SILVER IN SCREENXX SUMMIT & AWARDS 2021 IN THE BEST INFLUENCER MARKETING CAMPAIGN CATEGORY
- SILVER IN #ETSPOTTAWARDS 2021 IN BEST INFLUENCER MARKETING CAMPAIGN CATEGORY
Travelers across India know what it means to travel outside their comfort zones and forge new experiences on their journeys. Especially during the time of New Year when we tend to move out to dazzling new places to just celebrate the eve that comes once in a year.
But with ongoing travel restrictions, many of us are homebound wishing and dreaming about the location or place to visit as a part of our new year’s resolution list.
Thankfully, MakeMyTrip came up with a brilliant answer to feed our wanderlust while we wait for the world to open its arms to us once again.
For this, the brand created short IGTV video featuring 7 top popular travel & lifestyle Influencers encouraged the featured creators to repost the IGTV post on their stories and ask the question “how they would not like the upcoming years to be like 2020” to their respective audience, as part of their new year’s resolution.
Influencers Outreach
Eleve outreached 7 CAT – A travel and lifestyle Instagram influencers like Shenaz Treasury, BeYouNick, Bruised Passports, Ayush Mehra, Gaurav Taneja, Tanya Khanijow, and Barkha Singh to promote the IGTV video on their Instagram stories.
Campaign Results
The campaign went live across the influencers Instagram IGTV feed and stories on New Year’s eve. With the right timing the video’s trend was received positively among the brands audience where the reposting of the IGTV video on creator’s stories helped in generating more than 11 million impressions across Instagram for the post.
Overall Campaign Summary
Through this campaign, the overall impressions achieved was of a whooping 11.1 Millions. There were 1.8 Thousand sticker taps and total views generated was 10.99 Million. And a total of 4.9 Thousand actions were received.
It is one of the top influencer campaigns in India.
MAKEMYTRIP- My India Campaign #MyIndia
#MyIndia was the culmination of the #OneTripAtATime campaign that evolved into #MyIndia campaign. In India, there’s something special about going to unheard locations that few travelers venture to find the hidden places where they can enjoy the mesmerizing landscapes.
In order to provide a virtual journey to these secret hidden locations, MakeMyTrip worked together with top Instagram influencers to encourage everyone to travel and rediscover the unseen, pristine places of India.
As a part of this initiative to inspire travelers to explore these hidden gems, the brand launched India’s first online travel parade where every state and union territory will be explored by travel influencers.
From watching army parades to getting a glimpse of colourful showcases of culture, Republic Day holds a special meaning for us Indians. Now, with the help of Indian Influencers, the brand nudges their audience to explore Indian culture in different states on Instagram.
Influencers Outreach
Eleve outreached with 36 CAT – A and CAT – B Instagram influencers from sports, travel and lifestyle categories. Ajinkya Rahane, Virender Sehwag, Mary Kom, Sunil Chhetri, Saina Nehwal, R Ashwin, Suresh Raina, Bollywood celebrities like Guru Randhawa, Pankaj Tripathi and travellers like Wanderwithsky, Shenaztreasury were among multiple influencers selected for this campaign.
Campaign Results
The campaign was immensely successful in leveraging sports celebrities’ Instagram stories as a medium to promote republic day videos on the hidden gems of the states allocated. The MakeMyTrip’s virtual Republic day parade campaign drive achieved more than 3.9 million+ impressions with more than 3.7 million reach. Here are the complete stats about the campaign.
Overall Campaign Summary
Through the campaign, we generated 3.98 Millions total impressions, 3.75 Million views, the post was shared 1.7 Thousand times and total sticker taps were 26.4 Thousand.
2. Goibibo- Choose To Challenge #ChooseToChallange
Goibibo is India’s leading OTA with a vision to make travel booking simpler and add fun to the booking experience. The vision is to create a travel community and offer best deals to the community members.
Goibibo’s appeal lies with younger, tech-savvy, transaction-focused customers who tend to travel smart. Historically, Goibibo’s brand is deeply rooted in campaigns focusing on today’s youth culture.
From capturing the daily grind of never-ending household chores of a working person in their #BreakBhiEssentialHai campaign to asking young Indians to book their travel without any hassle in their #GoBefikar campaign featuring Deepika Padukone; Goibibo has always focused on highlighting young traveler’s point of view.
Influencer Outreach
This campaign particularly focuses on the common misconceptions and questions that female travelers face while traveling on the flight. This initiative’s core value is to spread awareness among the Indian audience on International women’s day that falls on March 8th of every year.
The minute plus long film featuring Vidya Balan addresses in a ‘woke’ way on how women don’t need anyone telling them to behave in a certain fashion whenever it comes to travel.
From being judged for traveling solo, or for their choices or even clothes – Vidya talks about some of the challenges faced by women flyers and suggests redressal through wit and repartee. The film concludes with Vidya urging women to pursue their passion and breaking free from the unwritten rulebook for women travellers.
Campaign Results
The campaign was immensely successful in shattering stereotypes, taking societal challenges head-on, and celebrating these women taking their travel aspirations into their own hands.
For our collaboration and brands initiative, the Goibibo #ChooseToChallenge campaign won the Bronze award for “Best use of Topical Posts in a campaign” in the 12th Edition of Indian Digital Marketing Awards – IDMA 2021. It was one of the top influencer campaigns and the YouTube video generated more than 1.8 million views.
3. SNICKERS- OOH EXAM CAMPAIGN #OutOfHunger
The idea is to create awareness about Snickers Exam Bar via Snickers Out of Hunger stories during exams due to stress & further promote the OOH contest. This limited-edition of the nougat, nut and caramel chocolate bar has been verbalized.
Carrying the message ‘Exams can be stressful, don’t let hunger add to it’, the Snickers Exam Bars will be made available, each carrying a motivational message such as ‘Do Well’, ‘Rock On’ and ‘Shine On’, supported by tongue in cheek film showing how a full stomach can banish exam blues.
Influencers Outreach
To connect with the apt audience and spread out this message, Snickers partnered with eleve media to outreach with influencers who specialize in creating visual art and doodles.
Thus, 6 illustrators were boarded in to the campaign of Snicker’s Exam Bar #OUTOFHUNGER, who posted their interpretation of Out of Hunger scenarios due to stress during exams & how Snickers exam bar is a solution to all these extreme behaviours.
The Illustrators worked on 1 comic around “Hungry situations during exams” further calling out for entries for the #OOH contest.
Campaign Results
The campaign of Snicker’s Exam Bar #OUTOFHUNGER generated more than 230 thousand impressions and 200 thousand reach on Instagram. The brand was applauded for their creative thought that resonated with the kids demographic and their overall objective.
Overall Campaign Summary
This campaign generated a total reach of 200 Thousand and total impressions of 231 Thousand. We got 23 Thousand total likes and 10 Thousand total saves.
4. STAR- Break the Loop Campaign #BreakTheLoop
Underlining its company-wide commitment to enhancing diversity and inclusion, Star & Disney India have introduced Business Employee Resource Groups (BERGs), a new diversity resource group for women and LGBTQ+ employees, to foster an equal, inclusive, and bias-free workplace.
Marking the occasion of International Women’s Day, Star & Disney India have launched the #BreakTheLoop, an impactful campaign that vocalizes the internal fears that arise from socialization and inspires women to challenge them.
Star group invited Eleve to create awareness about Star #BreakTheLoop campaign via influencer engagement to share their BTL experiences.
Campaign Results
The campaign was immensely successful with influencers sharing their heartfelt stories about their experiences and generated more than 667 thousand Instagram impressions and reached more than 620 thousand Instagram users. Here are the complete results of the campaign.
Overall Campaign Summary
Total impressions generated were more than 667 Thousand, total likes were 94 Thousand plus and we got a total reach of more than 621 Thousand
5. TOYOTA- Revvelations Challenge Campaign #RevvelationsChallenge
On the occasion of Women’s Day, Toyota has released an Instagram reel template and is inviting followers to grab a partner, participate and address one key question. Are we really judging the driving or the gender? The challenge is based on the insight that most people think women aren’t good drivers.
To break this stereotype, Toyota conducted a social experiment where the influencers had to use a lie detector and get both the genders to answer a few questions honestly about their driving skills and habits.
This campaign was among the best influencer campaigns by Eleve Media.
Campaign Results
Eleve collaborated with four lifestyle influencers for Toyota #RevvelationsChallenge in a bid to spread the campaign footfall on social media platforms. After compiling the results, the brand found out that men are adventurous and reckless when it comes to driving. Hence, breaking the stereotypes of women not being good drivers.
Overall Campaign Summary
Overall engagement was of 154 Thousand and the campaign got a total views of 1.3 Million.
6. SAMSUNG_F62- Full On Speedy Challenge #FullOnSpeedy
Samsung, India’s most trusted smartphone brand launched Galaxy F62 with flagship 7nm Exynos 9825 processor to provide blazing fast performance and power efficiency for young Gen Z and millennial customers.
Together with Flipkart, Samsung launched a #FullOnSpeedy campaign to highlight the F62’s performance edge ahead of the smartphone launch.
Eleve was roped in to outreach with the 16+ top tech influencers and break the campaign in three parts i.e., pre-launch, launch, and post launch phases. Gaurav Chaudhary, Mukul Sharma, Arun Prabhudesai, Shlok Srivastava, Tamil Selvan , Sanchit Shokeen were roped in to create a pre-launch buzz.
- Pre Launch Phase –
Gaurav Chaudhary and Mukul Sharma tweeted a mysterious puzzle with hashtag FullOnSpeedy while Arun Prabhudesai, Shlok Srivastava, Tamil Selvan, and Sanchit Shokeen showcased a first look of the upcoming Samsung F62 smart phone on their YouTube channels.
- Launch phase –
Gaurav Chaudhary exclusively unboxed and showcased the Samsung F62 smart phone while Mukul Sharma created buzz on twitter with a giveaway competition asking his twitter followers to tweet the favourite feature of the Samsung F62 phone by using #stufflistingsarmy and #GalaxyF62 hashtags.
- Post Launch Phase –
For the Post launch phase, 16 leading tech influencers were selected that includes Manoj Saru, Shlok Srivastava, Rajeev Rana, Anuj Batra, Amit Kumar Satwani, Ashish Mundra, Sanchit Shokeen, Ruhez Amrelia, TechSci Guy, Anuj Batra, Syed Hafiz among others.
In total, all tech influencers delivered 6 Teaser videos, 1 Review video, 11 conceptual videos, 2 unboxing videos, and 2 Launch Tweets.
Campaign Results
The launch campaign of Samsung F62 smart phone’s #FullOnSpeedy was immensely successful and was able to generate more than 7 million views on YouTube and around 3.6 thousand retweets on twitter.
Overall Campaign Summary
Total likes and comments generated through this campaign was 683 Thousand and 129 Thousand, respectively. The campaign got a total viewership of more than 7.53 Million and more than 3.6 Thousand retweets.
7. Samsung GalaxyTab- Play To Learn Campaign #PlayToLearn
Technology in education has evolved from learning on black boards to learning on interactive whiteboards. In the same way, many young adults and senior execs have started adding Tablets in their day to day work. In a way, to some, it’s study and to others it’s play, but for everyone, #GalaxyTabS7FE makes the daily grind as simple and fun as ABC.
To spread the word among the social media audiences, Samsung wanted to collaborate with someone who can reach out to the apt audience who can resonate with the idea of adopting the new GalaxyTabS7 & GalaxyTabS7FE.
Eleve media bought in three popular celebrities who enjoy a strong rapport with their fans. Someone, whom people across all age groups, income levels, geographic locations, etc. look up to. Thus, we onboarded Mandira Bedi, Bhaichung Bhutia, Urvi Singh.
Campaign Approach
Every celebrity belongs to a unique background where we can gamify Samsung’s GalaxyTab’s implications to their daily work life.
For example,
Mahesh Bhupati – While he loves to find innovative and colourful ways to teach tennis, being in person with each student across cities and geographies may not be possible for him. That’s where Mahesh uses the Samsung Tab S7 FE to share strategies, techniques, tactics, drills to ensure they are on top of their game, always.
Twinkle Khanna – We tie up with a celeb influencer such as Twinkle Khanna, who is a mother to a young girl and showcase how she uses the Tab S7 FE for her kid to learn and play, especially during the pandemic, when the avenues to learn are limited.
Shanaya Kapoor – Already a known name as a Bollywood A-lister star kid, yet little is known that she’s also studying and juggling between her online lectures and drama/dance classes; looking for technology that helps her balance the two in her day; something Samsung S7FE can help her with.
In order to strategically introduce the new GalaxyTabS7 & GalaxyTabS7FE, the complete campaign offerings were divided into eight different content deliverables for each of the celebrities. These are,
Teaser Post –
We begin the activation with the influencer sharing their own problems that GalaxyTab can indirectly solve through a Reel post. Then, Samsung comments on those posts.
Festive Post
- Crown Content
- Hero Film –
- Highlighting various features of GalaxyTab
- Announcement Post –
A fun countdown for the influencer to upload her video, creating intrigue with the audience as to what happens next.
- Lifestyle Post
- Teaser Story
- Festive Story
Overall Campaign Summary
#PlayToLearn Campaign got more than 29 Thousand engagement, more than 1 Million views. The campaign’s total reach was more than 2 Millions and total impressions generated was more than 2.7 Million.
8. Samsung- Galaxy Note 20 Ultra Campaign – #GalaxyNote20Ultra
Samsung’s newly launched Galaxy Note 20 Ultra strikes a perfect balance between style and features.
With HyperFast 5G and Wi-Fi optimization, it connects the users to everything with unprecedented speeds. Apart from connectivity, it offers super-fast charging and ultimate gaming experience to the users as well.
To promote the new Galaxy Note 20 Ultra among the audience, Samsung rolled out a campaign. Samsung has always partnered with top celebrities to advertise their products on social media platforms. The brand has always aimed at providing accurate information and highlighting the main features of their products to the audience watching online.
The brand took a similar approach for Galaxy Note 20 Ultra’s campaign- #WFN.
Campaign Approach
Thanks to the on-going situations, everyone’s used to the format of WFH (Work from home) now. From big IT firms to big film stars, everybody’s coping up with the changing times from their homes. Over these months, people have adjusted to the WFH formats and are making suitable changes in their working formats to make it more comfortable.
Samsung tapped on the insight and centered the campaign around the most relevant aspect of everyone’s life this year-WFH, but with a little bit of their own touch. The brand partnered with multiple celebrities like Kareena Kapoor Khan, Guru Randhawa, Shikhar Dhawan, Jacqueline Fernandez, and Tamannah Bhatia to be a part of the campaign. Celebrities virtually invited the audience to their homes and gave a glimpse of their #WFN – Working From Note life.
From home shoots to fitness routines, from reading movie scripts to staying connected with family and friends, Samsung’s campaign videos gave an overview of the celebrity lifestyle to the audience and how Galaxy Note 20 Ultra is their perfect companion in the #WFN – Working from Note life while being at home.
The campaign went live between 18th September 2020 – 4th November 2020. Celebrities posted images as well as videos as a part of the campaign.
Overall Campaign Summary
This campaign got a total engagement of 14.8 Million and total reach of 43.8 Million. The videos got 14.8 Million views and total impressions generated was 52.2 Million.
9. VIVO iQOO 7- Dual Chip Monster Campaign – #DualChipMonster
To introduce the new vivo iQOO 7 to the premium smartphone market audience, the brand tailored a campaign that’s focused on reaching out five key aspects of the influencer community that can showcase and demonstrate various features of the smartphone.
The key focus influencer categories were:
- Lifestyle
- Celebrity
- Travel & Photographer’s
- Gamers
- Lifestyle Micro influencers
The 74 day campaign was divided into four phases.
- Phase 1 – AR Reel
- Phase 2 – Dual Chip Static Post
- Phase 3 – Launch Swipe-up story
- Phase 4 – Launch Static Post
The aim was to highlight and showcase the phone’s different features in various ways to the audience. IQOO chose multiple Instagram formats to make the audience differentiate and learn about the multiple features of the phone. Every influencer was assigned to post four different content formats on specific date and time. The formats are, static post, reel post, video post, and story post. Here are the deliverables for the selected 38 influencers in every category.
Lifestyle
Reel Post – 1
Static Post – 4
Story Post – 4
Video Post – 1
Static Post – 1
Gamers
Reel Post – 1
Story Post – 4
Reel Post – 1
Travel & Photographer’s
Static Post – 5
Story Post – 2
Video Post – 1
Celebrity
Static Post – 2
Lifestyle Micro influencers
Video Post – 1
Static Stories- 1
Static Post- 1
Campaign Results
The campaign was immensely successful in leveraging five different types of influencers as a medium to promote the new vivo iQOO 7. For every 280th impressions on an average, we generated a “swipe-up click” to the link. The #iQOO7Series campaign achieved more than 6.3 million+ impressions with more than 6.2 million reach. Here are the complete stats about the campaign:
Overall Campaign Summary
This campaign was a huge success and got more than 933 Thousand likes and 217 Thousand comments. It got a viewership of more than 2.5 Million and more than 26 Thousand swipe-ups. A whooping 6.3 Million impressions were generated.
10. OPPO SMARTWATCH- #DesignedToImpress
OPPO is popularly known for its high tech and advanced smartphones, but the brand has been focusing on various other segments as well, to increase its spectrum.
The brand recently launched the new OPPO watch, which targets the younger generation who prefers a smart way of living and looking.
With qualities like 50m water resistance, flash charging and usage ability for days, the watch is specifically for users who live fast-paced lives.
The look and feel of the watch are very edgy, and it comes in two variants, black and white. OPPO launched a campaign to promote its product, called #DesignedToImpress.
To increase awareness about the latest launch, OPPO collaborated with multiple influencers on Instagram.
CAMPAIGN APPROACH
OPPO partnered with male and female lifestyle influencers. The influencers posted images and videos showcasing their new OPPO watch.
The campaign revolved around how one smart accessory can change the whole look and can increase the style quotient from zero to ten. Influencers also mentioned how amazing it is to have so many features on their wrist. The USP that the brand wanted to highlight through the #DesignedToImpress campaign was the VOOC flash charging that enables the watch to run all day long.
While the images consisted of just influencers posing with the watch, their videos were about different fashion looks that match with the Oppo watch. Influencers like Tara Sutaria, Asim Raza, Nitibha Kaul, Roshni Walia, Aditi Rao Hydari, Larrisa D’Sa, Abhinav Mathur, Juhi Godambe and many others, were a part of the campaign.
Overall Campaign Summary
#DesignedToImpress Campaign got a total engagement of 56 Thousand and the total impressions created was 120 Thousand. Total views generated was 2.03 Million and 1.1 Million was the total reach.
These are the top influencer campaigns in 2021.
Happy Marketing, Marketers!
