Pinterest launched in 2010, around the same time as Instagram, and it fundamentally changed how people curate, save and share visual content online. It introduced users to create pin boards, which acts as a visual bookmarking tool and an inspirational outlet for sharing content online.
It revolutionized the industry to a large extent, and we absolutely cannot deny that.
This design grabs the attention of their visitors and compels them to do an action, such as pinning a photo or visiting a related website.
Pinners use the pinboard to plan their future purchases and their ideas in different categories.
The Pinterest user experience is conducive to shopping and, as a result, Pinterest influencer marketing.
Pinterest as a platform is anything but new. We all go to Pinterest for inspiration, ideas and visual representations of our thoughts. It’s all there, with millions of posts on one thought or idea.
Pinterest influencers create their content in their specialized area in a particular category.
If your brand feels its Pinterest marketing initiatives fail to get traction, it might be time to hire professionals. Pinterest influencers are the heart of one of the most popular visual search engines. Your brand is in excellent company on Pinterest, which boasts that users have saved more than 200 billion pins, whether they are fitness enthusiasts, foodies, mothers, or crafts.
If you’re still debating whether to include these formidable content producers in your marketing plan, this is not only a sign but also a fact supported by data.
Influencers on Pinterest provide unique opportunities for collaboration while producing visually engaging material. It would be sage to include them in your influencer marketing plan (and budget), given the potential for long-term connections.
If you incorporate the Pinterest influencers, your brand can increase its reach and take advantage of the 66% of pinners, who usually buy the products after going through your brand’s pins in the category.
Pinterest plays a significant role in building trust for your brand. Along With establishing trust for your brand, one of the biggest benefits of Pinterest is that you can educate your customers about how to use your product.
Say you’re an alternative food brand; that can mean getting a Pinterest food guru to make a creative video or recipe involving your brand and how easy it is to incorporate your ingredients into their next meal prep.
How does Pinterest help in creating retail value?
Your brand should concentrate on staying at the forefront of people’s minds before they go offline and into stores because 72% of Pinners use Pinterest to decide what to buy offline. By promoting retail sales, Pinterest influencers can help you in achieving this. Ensure that any article they publish featuring the gifts you’ve given them contains a call to action to your website and a link to the product page. Pinners will be able to see exactly where to buy this way!
Pinterest is a refuge of inspiration that makes the most of its users’ aspirations and dreams by assisting them in identifying their goals and figuring out how to achieve them.
The strategy employed by Pinterest, which aims to “offer everyone the inspiration to create a life they love,” has been a resounding success.
How to find Pinfluencers to share your brand content?
Now that we know how Pinterest can help you with your marketing, let’s discuss how to go about finding influencers on pinterest?
Let’s first start with a simple benchmark: The average Pinterest user has 229 followers and gets about 4.2 repins per pin. But when it comes to influencers, there are different level, just as it is on instagram:
- Celebrity Status : 1 million+ followers
- High : 50,000+ followers
- Intermediate : 10,000 to 50,000 followers
- Low-average : 1,000 to 10,000 followers
You can outsource this research to agencies like Eleve Media, which specializes in networks of influencers across social platforms.
Let’s get started with expanding your brand’s reach on yet another social media platform!